Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable cascade of kudos and criticisms....
esd & associate’s commitment to developing quality strategies and products has once again caught the eye of the San Antonio Business Journal. The annual “Best Of” edition of the San Antonio Business Journal hit stands June 24, 2011. esd & associates achieved top-of-the-list recognition in not just one,...
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...
TASTEFUL SOLUTION FOR DISTRIBUTORS OF EXQUISITE TASTES Many Americans do not care how their beer tastes, and thus drink tasteless beer. The Gambrinus Company stands ready to serve the rest of us – people who appreciate, and purchase, premium brews: Shiner, Trumer Pils, Bridgeport and Tappetto Volante....
HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They...
A VIRTUAL STROLL DOWN HISTORIC AVENUES esd loves San Antonio. We love her heart and arts, her beauty and music, her hot climate tempered by a green canopy, the mix of military and Mexico that give her a cosmopolitan personality wrapped in an embrazo of small town...
DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth. The one-book project evolved into a 13-year journey...
DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...
PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...