POINTING THE WAY TO HEALTHY CHOICES As San Antonio’s leading change agency, esd & associates is accustomed to introducing new behaviors. With ¡Por Vida!, Metro Health’s new initiative to identify nutritional items on local restaurant menus, we pointed the way for restaurants to identify their healthy choices...

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14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the product The project reflects a new level of...

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KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...

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PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program, modeled after others in the United States...

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PORTALS TO THE PROFESSION During an economic downturn, most cities don’t have much demand for Realtor® services, but San Antonio is fortunate. With a booming international healthcare industry, San Antonio is growing as other cities shrink. The Realtors in our city are busy indeed, and the...

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EXTENDING THE MAGIC THROUGH THE MARKET SeaWorld San Antonio has been an esd client‑partner for nearly 13 years. Our firm has created local marketing campaigns that have increased business and attendance for SeaWorld throughout the years. When SeaWorld needs to advertise or reach their ethnically diverse audiences...

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FAMILY FITNESS FOR A WHOLE CITY San Antonio Sports pumps energy throughout our community, promoting athletics at every level. A vital part of their activity motivates kids with a series of programs through the school year promoting fitness through fun. With funding from the Kronkosky Foundation, San...

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Shiner Beer has migrated north to at least 37 of the 50 United States, but it’s born a Texas beer and it carries a Texas twang everywhere it goes. “Every drop of Shiner is brewed in Shiner,” the tagline says, and the website designed and...

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SAMMinistries Give Campaign a direct call-to-action makes it easier to overcome homelessness Founded in 1983 by four downtown churches confronted with a mounting population of transient homeless, SAMMinistries faced a disconnect between prevailing public perception and their current mission and challenges. They called upon esd to correct...

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KEEPING ART EDUCATION EASY TO ACCESS The historic Ursuline campus in downtown San Antonio is filled with frenetic activity. Paintbrushes flow over canvases, clay spins from lumps to pristine vessels, fiber twirls across looms, strobes flash to capture digital images. The Southwest School of Art is...

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