Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

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Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

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Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

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esd’s Shiner Beers jersey advances to national round of AAF Awards

San Antonio – Digital marketing firm esd & associates has twice struck gold – winning top awards in local and district levels of the 2014 American Advertising Awards – for the design of a Shiner Beers cycling jersey. The only

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esd gears up art bike #MovingToSouthtown campaign for Siclovia

San Antonio — Colorful bicycles are popping up all around town to help raise awareness of Síclovía’s exciting new location on the South Side. On March 30 from 11 a.m. to 4 p.m., Síclovía will begin at the intersection of South

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Strategy Shift for CMOs: Marketing in the Digital Age

B2B marketing has changed, and customers are contacting brands far later in their buying cycle,thereby reducing the influence or corporate sales teams. This places pressure on the CMO to make every brand touch point matter. We offer a few tips for helping CMOs cope with this changing landscape as digital technology changes how brands engage with customers.

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esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!
esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out: