Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

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Social Media – It’s Not Always About Selling

At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first

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Improve Your Marketing With Gamification

Increase engagement and ROI of your campaigns by applying the principles of game mechanics into your marketing campaigns. Here are some examples of brands who have succeeded from it.

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The Three “E’s” of Social Media Messaging

Learn the three “E’s” of social media, and you will be well on your way to increasing engagement and gaining more followers on your platforms.

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4 Ways You Can Advertise Like a Pro on Facebook

Facebook advertising can really jumpstart your page by attracting the right followers quickly. However, Facebook’s self-serve platform does not always give businesses with a targeted enough audience to yield the optimal results. Power Editor can be your solution to these problem. Learn 4 ways that it can help you improve your advertising efforts.

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5 Social Media Lessons from George Takei (ohh-myyy…)

Five lessons you can learn from George Takei’s massive social media presence.

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A Minimalist Approach to Social Media Analytics

Are you lost in a pile of numbers? Get the scoop on the social media metrics that really matter and how to look at the big picture.

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esd newsletter

esd social

esd & associates 06/14/19
Heat AI is a new practice created by the agency that uses artificial intelligence to find trends and conversations on social media that are predicted to spike in popularity 72 hours before they peak, with a self-reported 70 percent accuracy rate. What are your thoughts on AI and predicting viral content?
esd & associates 06/03/19
Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle.
esd & associates 05/08/19
“I believe the future is private,” #Zuckerberg said. “This is the next chapter for our services.” What are your #thoughts on #Facebook's new redesign?
esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.