The Importance of Grammar In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...
These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of...
I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...
Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the industry, so make sure you...
HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They...
DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth. The one-book project evolved into a 13-year journey...
DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...
KEEPING ART EDUCATION EASY TO ACCESS The historic Ursuline campus in downtown San Antonio is filled with frenetic activity. Paintbrushes flow over canvases, clay spins from lumps to pristine vessels, fiber twirls across looms, strobes flash to capture digital images. The Southwest School of Art is...