Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won't succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.
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More than 4,000 businesses across the nation entered their company to win the Business Journal’s nationwide Social Madness contest. The contest, measuring interactions, engagement and direct votes is down to just two contenders in each local division – and for San Antonio at least, esd and associates is one of them. Soon, the entire country will have to weigh in which city will walk away with the grand tech title. Participating local business owners all agree that there’s something to be said for a city that takes the cake in a national contest like this. National rewards often result in bigger and better things for a city and for small and large local business owners.
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As more and more companies realize the necessity of interactive marketing integration, more and more web development and SEO firms crop up across the U.S. But not all web development shops are created equal. Some offer basic web templates, proprietary site development (in other words, websites created for the client, but owned by the developer), SEO-only assistance or SEM-only services. Interactive marketing is a big world and it encompasses many inbound and outbound strategies – or at least it should to stand the best chance of creating an impact and harvesting results.
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Maybe you’re familiar with life at an ad agency. Maybe you’re not. Getting familiar with what it takes to bring about real marketing success can help you when you are shopping for a partner to help build your visibility, brand strength or ROI. They always say that high school doesn’t end at age 18, and a lot of the typical high school stereotypes do live on into the professional world – especially at an ad agency. Each “student” role brings something to the table and the agencies most well-equipped to meet client needs don’t leave anyone out of the roll call.
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I wrote an official statement for a cat today and, really, that is a good thing.  It has become part of our day at esd & associates since our office cat Texas Ranger also known as T.R., was crowned “Keeper of the Catnip” for the...

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Monday, November 7, 2011 the esd & associates office welcomed a very special new addition to the staff. Wearing a fluffy gray coat and a fancifully stylish bowtie, Texas Ranger, or “T.R.” as he is affectionately known, strutted into the office with just under 2...

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Every successful dinner party, apart from having a sumptuously appetizing menu, should have: Interesting and engaging guests Polite and respectful conversation etiquette Balanced and intelligent dialogue When combined, these elements have the potential to create an entertaining experience, fondly remembered and eager to be repeated by all invited guests....

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