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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

esd social media strategies attract viral endorsement

Tweets and tasty eats were served up hot at the #smashburgersa V.I.P. Tweetup on January 21. Some 40 San Antonio tweeps blogged and tweeted messages and photos while sampling Smashburgers, Smashfries and Häagen-Dazs shakes at the newest location at Potranco and State Highway 151.

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using all the channels to make an introduction

AirLIFE recently initiated Guardian Angel, a membership program that could save many families a large bill when they need AirLIFE services. With strategies, design and production from esd&associates, AirLIFE has launched an integrated campaign that puts Guardian Angel’s message on billboards, direct mail announcements, a dedicated website, response brochures and social media. Public relations campaign strategies will carry the message through news media reaching AirLIFE’s coverage area across South Texas.

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esd embarks on BMI challenge

Inspired by one of our client-partners, the esd team has embarked on a fitness challenge. Each team member has entered into a competition to see which of us can improve our BMI the most over the usually fattening holiday festivity season.

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Fine Wine Labels

‘Tis the season when esd&associates gifts our clients and friends with small boxes of fun to show our appreciation and enjoy the spirit of the holidays. We didn’t have to check with Santa to know they have all been very good this year. Along with other fun trinkets we included small bottles of wine relabeled by our creative team with their own unique “take” on things. Join us as we raise a virtual glass to creative partnerships.

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Smashburger opening has a Great Day

Smashburger opened its Bandera Pointe location this weekend with an all-day VIP preview on Thursday featuring local food bloggers, Operation Homefront wounded warriors and other dignitaries, followed by a sweet segment on KENS-TV’s Great Day San Antonio. The fast casual

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OCA adds North River neighborhood tour

San Antonio Office of Cultural Affairs unveiled the full Neighborhood Tours website today, adding the Downtown North River neighborhood to the East Side and West Side tours they published earlier this year.

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City launches online neighborhood tours

Beyond the River Walk and the Alamo, what do people know about San Antonio? Do they know about Ray’s Drive In? Do they know Elemendorf Lake? The Founding Mothers Mural? Do you?

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Nearly 300 cyclists Ride with a Mission for prostate cancer awareness

Nearly 300 cyclists zipped through downtown San Antonio early Saturday morning, Sept. 26, to raise awareness of prostate cancer. Methodist Healthcare sponsored the Ride with a Mission, produced in five short weeks by esd & associates’ public relations and event

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The Process: Questions Designers Ask

While the excellent designs we develop may seem magical, the artists at esd&associates have real reasons behind the lines and colors, typestyles and shapes we choose. We recently found Brian Hoff’s blog that poses “20 Questions to Ask Clients,” which

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Always On My Desk

Some articles offer insights that are so valuable, they never leave the desk. Marketers work hard to get their message across, but often work blind – communicating without a clear perception of how they are being seen. Basil Harris, Jr.

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Lessons Learned

“I’m focused. I learned from my father not to hesitate.” – Cesar Milan This caricature by esd artist Hector Cavazos also appears in this month’s San Antonio Magazine. Learn more about esd’s focus.

Three Second Rock Stars

From a blog by “Johnny Lefthand” From time to time a unique moment will occur – you actually see someone looking at one of your ads, and they seem to enjoy it.

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esd social

esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D… https://t.co/Jca3jPdwSi
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esdresults 11/27/17
We are kicking off the holidays with a little #elfyourself video. Enjoy! https://t.co/mVFtvNIT0p
esdresults 11/23/17
What does your favorite #Thanksgiving food say about you? Find out now: https://t.co/RG7edPgCuj https://t.co/l6oOzmiQxt
esdresults 11/23/17
Happy Thanksgiving from your friends at esd! #GiveThanks https://t.co/BwNvUm2TNw