Posted at February 16, 2023 07:00 AM in Agency, Breaking News, Business, Case Studies, Content marketing, Creative, Digital Marketing, marketing operations, Marketing strategy, Our Work, Public Relations, SEO, Services, Uncategorized, Web Design

Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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Posted at February 02, 2023 07:00 AM in Business, Content marketing, Creative, Design, Digital Marketing, Events, marketing operations, Marketing strategy, Our Work, Public Relations, Services, Social Media

The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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Posted at August 08, 2016 01:00 PM in Agency, Social Media

[caption id="attachment_8880" align="aligncenter" width="570"] Source: live.fb.com[/caption] It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook...

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Posted at June 05, 2015 10:15 AM in Agency

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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Posted at July 22, 2013 10:00 AM in Agency
Looking for pictures of Spain from before the year 1970 on Facebook? Graph Search can help you answer impossible searches like these. Facebook’s Graph Search rolled out earlier this year in March and it immediately hit the digital marketing world with a storm. With this new feature, marketers can now understand their customers and prospects better than ever before. What is Graph Search? It is essentially Facebook’s very own Google search network that allows users to find content within Facebook much more easily. By gathering data from billions of users and external sources, it is essentially a library of everything on Facebook. Looking at just how rich this database is, there are many creative ways we can use this to better our marketing efforts. Here are five ways to get started.
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Posted at July 17, 2013 10:00 AM in Agency
The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
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