Posted at June 24, 2013 12:54 PM in Agency
There is already a slew of articles regarding Facebook metrics which tell you why they are important and suggest which metrics you should track and why. However, there seems to be very little discussion regarding Facebook ratios. In the world of finance (which is governed by numbers), ratios are king. There are hundreds of financial ratios that can be measured from just a few core metrics. Unlike metrics, ratios identify relationships, which can give you much deeper insights and far more accurate diagnostics than by merely looking at the performance of one metric.
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Posted at June 19, 2013 09:31 AM in Agency
Many of you have seen George Takei in the classic TV enterprise Star Trek (no pun intended). Many of you may have also heard of his burgeoning social media community. With 4.2 million fans on Facebook, Takei is considered one of the most influential social media users in the world. Last week, however, the social media world was flooded with news regarding the predicament with Takei’s Facebook page’s ghostwriter, Polito. Apparently, many of Takei's fans were stricken after realizing that the former Captain Sulu himself was not the man behind the seemingly unending stream of quirky jokes.
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Posted at April 15, 2013 04:38 PM in Agency
There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.
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Posted at March 13, 2013 04:27 PM in Agency, Social Media
There are billions of users and thousands of companies and brands currently on Facebook. Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies. 
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Posted at January 09, 2013 03:05 PM in Agency
As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
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Posted at November 14, 2012 08:58 AM in Agency
Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.
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Posted at November 13, 2012 10:02 AM in Breaking News

On Friday, November 9, the Morgan’s Wonderland Facebook page reached 40,000 page ‘likes.’ The “Be Our 40,000th ‘Like’” promotion was unveiled on the morning of Thursday, November 8. The 40,000th user to ‘like’ the page would win a 4-pack of tickets to A Wonderland Christmas, Morgan’s...

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Posted at November 08, 2012 12:59 PM in Agency
The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.
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Posted at September 10, 2012 02:05 PM in Agency
There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial or controversially intrusive. Facebook and Foursquare tracking have already provoked a good deal of online privacy and safety discussions, and the online privacy debate continues to grow, fueled by the advent of each new convenience marketing technology.
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Posted at August 29, 2012 11:20 AM in Agency
Nearly two months ago we predicted the advent of Facebook mobile ads. Well, excited advertisers, the day for your brand’s sponsored stories to hit Facebook’s mobile platform has finally arrived! Early ad tests show positive results, but can the success of mobile pull Facebook’s stock out of its sloppy stumble downhill? And if it can, what will it end up costing users?
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