marketing | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

Marketing Teens Vs Facebook

Posted at February 16, 2023 07:00 AM in Agency, Breaking News, Business, Case Studies, Content marketing, Creative, Digital Marketing, marketing operations, Marketing strategy, Our Work, Public Relations, SEO, Services, Uncategorized, Web Design

Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

Need a Digital Marketing Platform?

Posted at February 02, 2023 07:00 AM in Business, Content marketing, Creative, Design, Digital Marketing, Events, marketing operations, Marketing strategy, Our Work, Public Relations, Services, Social Media

The growth of technology advances have changed the way of digital marketing by creating a gateway of endless possibilities. Let's dive in and understand the different areas of digital marketing platforms with a short list geared toward different target audiences and communications. Content Marketing Platforms -...

2023 Marketing Trends – esd Delivers!

Posted at January 19, 2023 11:23 AM in Agency, Breaking News, Business, Content marketing, Creative, marketing operations, Marketing strategy, Our Work, Public Relations, Services, Uncategorized

When you hear the word trends one might think fad, being in the know, or maybe the coolest thing out right now. In marketing these new ideas can create a domino effect of becoming the hottest product on the market. Because of this it is...

What is Digital Marketing? – Online Marketing for Beginners

Posted at June 10, 2022 02:00 AM in Digital Marketing

Digital marketing, or online marketing, includes all marketing efforts on the internet. Learn more about how to connect with your customers through digital marketing...

How to Let Customers Know Your Prices are Increasing

Posted at May 18, 2022 11:28 AM in Business, Marketing strategy, Public Relations

Price increases are not ideal for customers, but sometimes they are unavoidable. Things like inflation, new features/services, and business practices can all lead to a price increase. So, the question becomes, How do you let your customers know your prices are increasing? We recommend a direct...

Post-COVID Event Marketing Strategies

Posted at March 22, 2022 10:00 AM in Business, Events, marketing operations, Marketing strategy, Uncategorized

The covid pandemic has fundamentally changed the way we plan, meet, and execute our social life. From grocery shopping to the workplace, there is no longer a need for in person meetings, and there has been a rise in digital gathering. So the question becomes...

Digital Marketing Tips for the iOS15 Update

Posted at March 07, 2022 04:00 PM in Agency, Breaking News, Business, Content marketing, Marketing strategy

The iOS15 update is changing digital marketing. Previous tactics are no longer working, and digital marketers must adjust or they will be left using incorrect data. Here are a few ways you can continue marketing effectively despite these privacy updates. ...

Marketing Trends for 2021

Posted at January 06, 2021 07:30 PM in Agency

This last year provided many learning experiences about navigating life through the digital world. Teachers were given the task to make an online class environment work for all students. Venues, artists, and festivals were faced with having to adapt to the use of virtual events....

VIA celebrates 20,000 passengers in its new transit program

Posted at September 12, 2019 03:44 PM in Breaking News

VIA is celebrating having reached 20,000 VIA Link passengers as part of the new on demand transit program in northeast San Antonio. This “smart transit” option provides shorter waits and faster connections with app-based booking and ride tracking within the Link service area. On August 10,...

Marketing to Different Generations

Posted at June 27, 2018 10:30 AM in Agency

One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better understand my clients so that...