You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

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Kids these days. While their fashions and musical tastes may continue to bewilder older consumers and marketing managers, their media habits have begun to become our own. Mobile use for more “mature” audiences has been on the rise. The number of Gen X-er profiles on Facebook now nearly matches those of Gen Y-ers, and all things considered, Baby Boomers aren’t too far behind. Interactive marketing is no longer just for the young. Cross-generational digital involvement is recreating the very fabric of the typical consumer. Gen C or Generation Connected has arrived, and many 35 plus-ers are a part of it.
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