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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

It’s Time To Create a Sustainable SEO Strategy

Understanding search from Google’s POV will help marketers understand how to build sustainable content and websites that will stand the test of its algorithm updates.

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Marketers: Are You Ready for Hummingbird?

Google Hummingbird doesn’t only affect SEO, it affects all your marketing efforts. Are you prepared to make the necessary changes to your marketing strategy?

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The Analytics Shift You May Have Missed

Marketing Analytics 1.0 was about taking snapshots of how marketing tactics contribute to sales. Marketing Analytics 2.0 is about attribution, optimization, and allocation in real time.

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Obamacare Marketing Challenge – Enrolling the “X Games” Generation

With the Affordable Care Act looming, marketers face a new challenge: getting the young “X games” generation to purchase health insurance. So how do we begin to create a healthcare marketing communications strategy that solves this problem? Read on and find out!

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esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.