Marketing Landscape | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

It's Time To Create a Sustainable SEO Strategy

Posted at October 28, 2013 09:52 AM in Agency

The game of SEO has changed dramatically over the past few months. With the launch of Google Hummingbird and the expansion of (not provided), search engine optimizers now find themselves stripped of their weapons and ammunition to conduct effective SEO.

Marketers: Are You Ready for Hummingbird?

Posted at October 16, 2013 09:00 AM in Agency

Google’s latest Hummingbird update and the expansion of (not provided) keywords has shaken the search engine optimization (SEO) world. For once, Search Engine Optimizers will be flying blind, not knowing what types of keywords their audiences are using to search for their brands.

The Analytics Shift You May Have Missed

Posted at October 09, 2013 10:00 AM in Agency

As marketers cope with an ever-expanding array of technology platforms for advertising, social engagement, customer relationship management (CRM), automation, content marketing and web analytics, many professionals have found themselves needing to rethink their craft. A "big data" overload, in terms of the amount of raw information, is only part of the problem. There simply isn't enough time in our workday to analyze all of this data properly so we can draw meaningful conclusions that improve our decision-making processes.

Obamacare Marketing Challenge – Enrolling the “X Games” Generation

Posted at July 29, 2013 10:23 AM in Agency

A June 2013 article written by Anna Gorman that appeared in the LA Times highlights the challenge facing managed care organizations (MCOs) across the United States as the Affordable Care Act (“Obamacare”) enrollment opens in October. Specifically, the reluctance of young adults to enroll in a health care plan and how it makes health care marketing difficult.