Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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Is Your Company on Youtube?

There are hundreds of social networking sites on the Internet, so why should your company choose YouTube?

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Quickly Respond to Your Target Audience

With the increase in popularity of QR codes, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.

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PR – Produce Results

Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:

white out the competition

By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written

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a new trending twitter tool

Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their

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communication 101

Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are

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simplicity equals success

Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on

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are you linkedin?

LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies

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results matter

Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won’t succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know

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stay marketing strategy strong

Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some

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into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

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short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly

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how may I help you?

Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the

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google lets you decide with +1

We’ve all seen it. We’ve all used it – the “Like” feature on Facebook. At some point or another each of us has undoubtedly caved in to the irresistible urge to share a great website, funny pic or shocking video

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esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.