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At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

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Blog Archives

Is Your Company on Youtube?

Posted at March 27th, 2013 @ 11:12 am in Agency

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There are hundreds of social networking sites on the Internet, so why should your company choose YouTube?

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Quickly Respond to Your Target Audience

Posted at March 20th, 2013 @ 11:05 am in Agency

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With the increase in popularity of QR codes, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.

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PR – Produce Results

Posted at March 6th, 2013 @ 3:21 pm in Agency

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Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:

white out the competition

Posted at February 18th, 2013 @ 5:07 pm in Agency

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By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written…

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a new trending twitter tool

Posted at December 27th, 2012 @ 9:36 am in Agency

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Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their…

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communication 101

Posted at December 19th, 2012 @ 11:40 am in Agency

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Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are…

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simplicity equals success

Posted at November 29th, 2012 @ 4:27 pm in Agency

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Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on…

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are you linkedin?

Posted at November 5th, 2012 @ 2:16 pm in Agency

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LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies…

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results matter

Posted at July 30th, 2012 @ 8:41 am in Agency

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Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won’t succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know…

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stay marketing strategy strong

Posted at May 30th, 2012 @ 12:15 pm in Agency

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Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some…

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into the wild

Posted at June 22nd, 2011 @ 12:42 pm in Agency

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Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big…

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short bre.ad

Posted at June 1st, 2011 @ 4:17 pm in Agency

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Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly…

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how may I help you?

Posted at May 18th, 2011 @ 11:58 am in Agency

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Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the…

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google lets you decide with +1

Posted at April 5th, 2011 @ 5:11 pm in Creative

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We’ve all seen it. We’ve all used it – the “Like” feature on Facebook. At some point or another each of us has undoubtedly caved in to the irresistible urge to share a great website, funny pic or shocking video…

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four ways your web analytics can shape marketing strategy

Posted at March 29th, 2011 @ 11:29 am in Creative

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Once you launch your website, people find it in their search results and visit your site. The web server is “watching” them, tracking how much time they spend on the site and which pages they visit. The web server sees…

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esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018
esd & associates 03/21/18
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization, http://bit.ly/2DIQ7yE
esd & associates 03/21/18
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #BigGive2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.