Posted at December 19, 2012 11:40 AM in Agency
Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are looking for quick solutions to their product or service purchasing problems. In order to show these consumers that your company offers the best solution to their problem, your marketing message must be clearly and effectively heard.
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Posted at November 29, 2012 04:27 PM in Agency
Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on the clothes they wear, to the television commercials they watch during their favorite prime time show.
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Posted at November 05, 2012 02:16 PM in Agency
LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
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Posted at July 30, 2012 08:41 AM in Agency
Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won't succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.
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Posted at May 30, 2012 12:15 PM in Agency
Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some not. However, just as live sales pitches and collateral bombard you daily in person, online service and product providers incessantly attempt to prey on your customers’ business.
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Posted at June 22, 2011 12:42 PM in Agency

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...

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Posted at June 01, 2011 04:17 PM in Agency

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...

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Posted at May 18, 2011 11:58 AM in Agency

Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the industry, so make sure you...

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Posted at April 05, 2011 05:11 PM in Creative

We’ve all seen it. We’ve all used it – the “Like” feature on Facebook. At some point or another each of us has undoubtedly caved in to the irresistible urge to share a great website, funny pic or shocking video with our friends, family and coworkers. Now,...

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