Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Marketing to Different Generations

One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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Why Nonprofits Are Important

  Nonprofit organizations are the lifeblood of our city. The nonprofit industry of San Antonio is a tangible representation of our community’s values and is key in helping abate need in our city. However, nonprofits do more than just bridge

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Marketers Get Into The Halloween Spirit

So it Begins… It’s that time of the year again. You walk into your favorite store, minding your own business and bam! You accidentally walk into an animatronic witch or ghost moving around and screaming like crazy. Then it hits

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What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

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How to Promote Your Blog: Part 1

Discover how to promote a blog online and enjoy increased awareness, traffic, and SEO.

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esd videographer provides tips for great video on MediaBistro.com

esd & associates is San Antonio’s largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd’s in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video.

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Branding in Action: 10 Tips for Naming a Company

Do you have a great business idea but have no idea how to name a company? Read our 10 best tips on naming a business or campaign.

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Less is More for Health Care Marketing Communications

Four tips for improving communications to young adults considering health insurance through the Health Insurance Marketplace (“Obamacare” exchange).

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Obamacare Marketing Challenge – Enrolling the “X Games” Generation

With the Affordable Care Act looming, marketers face a new challenge: getting the young “X games” generation to purchase health insurance. So how do we begin to create a healthcare marketing communications strategy that solves this problem? Read on and find out!

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4 Facebook Graph Searches Marketers Need to Know

With Facebook’s Graph Search, you will be able to understand your audience better than ever before. Learn these four ways you can use these features to improve your communications strategy on Facebook.

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3 Reasons You May Not Be Ready for Social Media

Are you making one of these social media mistakes? Learn about three common reasons why businesses can’t make social media work for them.

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7 Things You Need to Know About Digital User Experience

As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. Are you designing your site and apps to enhance the digital user experience?

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esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.
esdresults 05/24/18
Hi @CamillaR_TV! Could you please DM us in regards to a media opportunity? Thank you!
esd & associates 05/23/18
We are proud to announce that the Mission Solar, "Mission Ready" video won Telly Awards for Directing, Cinematography, and Direct Marketing of A Product! Learn about our award-winning video services at https://bit.ly/2s6WaJs.
esd & associates 05/07/18
Read our latest blog on the importance of grammar. Using the proper grammar can make a lasting first impression that doesn't go unnoticed.
esd & associates 05/01/18
We had such a great time supporting our client @cfhealthplans this past weekend at their 300 Steps Ahead Walk. Thank you @morganswonderlandtexas for having us! #communityevents #clientevents #agencylife