Posted at July 10, 2013 10:00 AM in Agency
Previously, we have brought up the idea that companies should include social media into their marketing strategy. However, perhaps that alone is not enough anymore. According to Harvard Business Review, 79 percent of companies currently have or are going to add social media to their marketing strategy. According to the same study, however, only 12% of these businesses feel they are effective users of social media. Obviously, there is a disparity here, and many businesses do not seem to be getting the results they want through social media.
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Posted at July 08, 2013 10:00 AM in Agency
As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. UX is centered on a customer’s usability of your technology. It’s the practice of designing with your user in mind and producing the information, effects, and results that meet their needs and goals. This can mean creating a website they’ll want to return to, or a smartphone app so easy to use that they’ll book a hotel room without abandoning the cart. 
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