As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
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Nearly two months ago we predicted the advent of Facebook mobile ads. Well, excited advertisers, the day for your brand’s sponsored stories to hit Facebook’s mobile platform has finally arrived! Early ad tests show positive results, but can the success of mobile pull Facebook’s stock out of its sloppy stumble downhill? And if it can, what will it end up costing users?
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