It’s a big problem. Literally. Obesity-related health problems kill more than 25,000 people each year in the United States. Obesity’s extra baggage strains the human body beyond the limits of good health, oftentimes resulting in any number of life threatening conditions like stroke, type 2 diabetes,...

Read More

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services....

Read More

DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth. The one-book project evolved into a 13-year journey...

Read More

RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...

Read More

PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...

Read More

14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the product The project reflects a new level of...

Read More

KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...

Read More

PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program, modeled after others in the United States...

Read More

FAMILY FITNESS FOR A WHOLE CITY San Antonio Sports pumps energy throughout our community, promoting athletics at every level. A vital part of their activity motivates kids with a series of programs through the school year promoting fitness through fun. With funding from the Kronkosky Foundation, San...

Read More