This past February, we asked if your brand should be on Pinterest. Since then, the popular social networking site has made it even easier for businesses to join. Last Tuesday, Pinterest introduced new tools designed to assist new and existing business accounts and differentiate business accounts from individual user accounts. Businesses are invited to create a business account that utilizes the newly developed tools. Those with already existing accounts will have the option to convert their account to a new business account.
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Last year, in San Antonio alone, the creative industry accounted for no less than $4.6 billion in economic activity. The creative industry has grown in a powerful way, vertibably thriving in Texas compared to other recession-time and post-recession industries. And lately, it’s no wonder why. Image focused sharing networks like Pinterest and Instagram have made it even more important than ever for brands to have access to graphic artists and even photographers. Traditional print advertising may be on a decline, but businesses still need creative artists – just ones familiar with a different type of medium. Several companies still serve target demographics that include millions of pinning, instragramming, photo-phile customers who are borderline addicted to their image-focused discovering, sharing, and reposting/pinning social networks.
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Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.
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  There’s a new online playground to bookmark these days. Pinterest is an invite-only ‘virtual pinboard’ that focuses on two main aspects of social media: sharing and organizing. So what? Well, any trendy new toy in the social media space that has almost 5 million users and...

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