As more and more companies realize the necessity of interactive marketing integration, more and more web development and SEO firms crop up across the U.S. But not all web development shops are created equal. Some offer basic web templates, proprietary site development (in other words, websites created for the client, but owned by the developer), SEO-only assistance or SEM-only services. Interactive marketing is a big world and it encompasses many inbound and outbound strategies – or at least it should to stand the best chance of creating an impact and harvesting results.
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