Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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This last year provided many learning experiences about navigating life through the digital world. Teachers were given the task to make an online class environment work for all students. Venues, artists, and festivals were faced with having to adapt to the use of virtual events....

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Major League Baseball will be opening their season in a few days. With baseball every team begins with zero losses and zero wins no matter what happened in the season before. Besides, the tallied games the common thread each team has before it hits the...

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Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly websites featuring responsive design.   Some are calling this...

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Keeping a company’s blog fresh is hard. We should know. We add to ours regularly. Each piece starts with an idea that must then be fleshed out by research, original thought, and clear storytelling. It’s a lot to do and without a fulltime writer on staff or contracted with your organization, maintaining a healthy blog is a tall order to fill. That’s where an RSS feed can come in handy. Explore the option of integrating an RSS feed into your website and get all the SEO benefits of a fulltime blog, without getting weighed down by the fulltime focus.
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Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website they index spotting and ranking the site content based on items like top keywords and key phrases. SEO or Search Engine Marketing is alive and well – so, to make your website its most visible, design your content for both human eyes and the search engines.
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