Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

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get results in an instagram

Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos

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a ticking face-bomb of value for businesses

Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable

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blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

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Free Pregnancy Test campaign

DON’T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family

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Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors

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Club 40

HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that

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SA Business Journal spotlights esd SAMMinistries campaign

Philanthropy is just a click away, as esd & associates has harnessed the power of smart phones into a new revenue stream for client SAMMinistries. Haven for Hope, the city’s nonprofit dedicated to overcoming homelessness in the community, provides SAMM

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Bienestar

DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth.

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planting a clue

Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities

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iDon’t smoking prevention campaign

DON’T HAVE TO AND DON’T WANT TO – SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend

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OwnUp, San Antonio

PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a

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Talk It Up

CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that

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Gourmet burger chain chooses smashing communications team

Smashburger of San Antonio has chosen esd&associates to serve as its agency of record for public relations and marketing. esd will help the top quality hamburger chain open new stores and host events to increase visibility of their existing operations in the 7th largest city in America.

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esd newsletter

esd social

esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?