Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

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A Minimalist Approach to Social Media Analytics

Are you lost in a pile of numbers? Get the scoop on the social media metrics that really matter and how to look at the big picture.

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Fifty Percent of B2B Marketing Spend is Misaligned

Up to 50% of marketing spend is misaligned with actual buyer behavior during the buying cycle. Marketers who are not engaging across the entire customer decision journey are removing themselves from touch points that could determine whether they win the sale.

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esd & associates 18min
More photos ➡️ from this mornings successful pep rally. Don’t forget the @thebiggivesa starts at midnight! Go online and donate to your favorite local nonprofit. #localnonprofit #thebiggive #thebiggivesa #thebiggivesa2018 #agencylife #digitalmarketing #sanantonio @ esd & associates
esd & associates 1h
Read our newest blog on why nonprofits are important in our community. Don't forget The Big Give SA starts tonight at midnight! Donate to your favorite San Antonio nonprofit organization,
esd & associates 5h
We are excited and ready to help kick off the The Big Give SA Pep Rally for our client, The Nonprofit Council. #sanantoniononprofit #biggivesa #biggivesa2018
esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.