Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

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  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

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When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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We hear it all the time: being on social media is no longer a choice and that all businesses must be involved in order to compete in the digital age. But as many digital marketers have come to learn, this is much easier said than done. The question that always baffles marketers is “How does social media fit into my overall marketing strategy?” Answering this question before you decide to get involved in social media is crucial for its success.
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At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first grow and learn to engage the people on each of your social media platforms.
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According to McKinsey & Company's Chief Marketing & Sales Officer Forum, 50% of B2B marketing spend is misaligned. That's because many B2B marketers are not using the consumer decision journey as their framework for thinking about the buying cycle.  McKinsey's breakthrough research in creating the Consumer Decision Journey has forced marketers to discard the traditional notion of a purchase funnel.  While initially a consumer-based study, the same phenomenon has been validated for business-to-business (B2B) customer decisions -- giving way to the idea of a Customer Decision Journey.
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