Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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This last year provided many learning experiences about navigating life through the digital world. Teachers were given the task to make an online class environment work for all students. Venues, artists, and festivals were faced with having to adapt to the use of virtual events....

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Since its first appearance on Twitter back in 2007, the hashtag has sparked a new wave of social media marketing, making it useful for brands aiming to make themselves more present in the public. Growing your brand amidst a world where other organizations, influencers, and users...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave you and your marketing team confused, as you...

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