Posted at September 18, 2015 04:35 PM in Agency

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

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Posted at August 25, 2015 01:47 PM in Agency

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the influence Instagram has with millennials. In the...

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Posted at June 05, 2015 10:15 AM in Agency

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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Posted at April 08, 2015 12:25 PM in Agency

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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Posted at January 24, 2014 03:51 PM in Agency
Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game. It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
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Posted at September 16, 2013 10:00 AM in Agency
So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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Posted at September 09, 2013 10:00 AM in Agency
With so many users on Facebook, there must be an audience you can capture no matter how niche or “uninteresting” your industry is. Despite this, we still hear many brands complaining that their industry is too boring or too niche to get any engagement on Facebook.
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Posted at August 30, 2013 10:00 AM in Agency
Let’s begin with the basic question: what is social media? The simplest and most sensible definition is that it is a place where all types of individuals come to share and interact with other users. Given this definition, there are two important insights we need to understand about the users of social media.
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Posted at July 22, 2013 10:00 AM in Agency
Looking for pictures of Spain from before the year 1970 on Facebook? Graph Search can help you answer impossible searches like these. Facebook’s Graph Search rolled out earlier this year in March and it immediately hit the digital marketing world with a storm. With this new feature, marketers can now understand their customers and prospects better than ever before. What is Graph Search? It is essentially Facebook’s very own Google search network that allows users to find content within Facebook much more easily. By gathering data from billions of users and external sources, it is essentially a library of everything on Facebook. Looking at just how rich this database is, there are many creative ways we can use this to better our marketing efforts. Here are five ways to get started.
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