Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

3 Reasons You May Not Be Ready for Social Media

Are you making one of these social media mistakes? Learn about three common reasons why businesses can’t make social media work for them.

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How to Repurpose Content Series, Part I: Facebook Posts

Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos–creating stand-alone content for each medium is highly inefficient. Learn how to master social content strategy and repurpose content across many mediums.

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Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

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Social Media During the Face of Disaster

The way that a company manages their brand image during a national disaster is crucial. Here are five do’s and don’ts to keep in mind.

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Don’t Enrage Your Target Audience, ENGAGE them

Instead of trying to shock your audience into noticing your Facebook page, learn how to engage them with good content, thoughtful insight and well-designed imagery.

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Is Your Company on Youtube?

There are hundreds of social networking sites on the Internet, so why should your company choose YouTube?

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The New Face of Facebook

Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies.

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something new to tweet about

Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still

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twitter’s new swinging social media application

A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then

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have you heard the news – myspace is back

Remember the Myspace days? The latest news around the social media block is the new look and audience focus of Myspace. Is it a perfect fit for your company? If your company’s target audience is tweens, teens and hip young

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creating a Google+ community

This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the

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measure your company’s online success

In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than

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the dos and don’ts of blogging

There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging

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taking care of businesses

This past February, we asked if your brand should be on Pinterest. Since then, the popular social networking site has made it even easier for businesses to join. Last Tuesday, Pinterest introduced new tools designed to assist new and existing

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more than just words

The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help

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esd newsletter

esd social

esd & associates 05/08/19
“I believe the future is private,” #Zuckerberg said. “This is the next chapter for our services.” What are your #thoughts on #Facebook's new redesign?
esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!