Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

a header photo worth a thousand words

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile.

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the time is now

Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It’s important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for

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navigate the social media storm

It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies

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social tv

Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives,

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can you spot a social media expert?

Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?

your face. your discounts. your every check-in reported.

There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial

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how’s your brand’s facebook chemistry?

Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but

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meet your market

Every advertiser knows that while necessary to most large campaigns, focus group research can be a pain. How do you entice audiences to give feedback? This can get expensive, difficult to schedule, and difficult to analyze quickly. How do you

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social media & pr: a meeting of the mediums

Chances are, if your target market is living and human, then your target market is texting, Facebooking, and Googling. Digital and social don’t just apply to advertising. In recent years public relations has gotten with the program too. Customers DVR

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something new in your foursquare neighborhood

Social media is about connections and conversations. The most successful online networks make it easy for both businesses and average users to manage both. Twitter keeps conversations fresh and tracks mentions, network, and engagement. Facebook constantly unveils new tools to

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use social media to get your site in the spotlight

Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy –

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esd and associates, others put San Antonio In Social Media National Spotlight For The First Time

San Antonio #socialmadness winners esd and associates, a full service digital creative agency, and Firstmark Credit Union are showing the country why San Antonio is a social media force. The two companies are hosting a Tweetup Wednesday, July 25, 2012

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your tweets, tweaked

Everyone’s on social media, but not everyone’s enjoying the experience. Although Facebook ranked lower in the 2012 American Customer Satisfaction Index for social media networks, Twitter received a disappointing 64 points out of a 100 rating. Not one to be

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esd and associates Wins Social Media Contest

The madness is over for now as esd and associates, San Antonio’s leading digital creative agency, takes the top spot in the local contest bracket of the Business Journal’s Social Madness contest. But the social media frenzy will begin again

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Can San Antonio Compete for Digital Distinction?

More than 4,000 businesses across the nation entered their company to win the Business Journal’s nationwide Social Madness contest. The contest, measuring interactions, engagement and direct votes is down to just two contenders in each local division – and for

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esd newsletter

esd social

esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!
esd & associates 11/22/18
Today esd is so thankful for all of our clients, staff, family, and friends this Thanksgiving. #HappyThanksgiving