Improve Your Marketing With Gamification
Posted at October 23, 2013 10:00 AM
in Agency
Gamification - It sounds like a big word, but what does it mean exactly?
Gamification involves taking advantage of people’s innate desire for status and competition by creating a campaign that utilizes game mechanics. Although creating a gamified campaign is a lot more work, it has been shown to increase user engagement, increase ROI, and increase learning in customers. This is because games are naturally fun ways for your customers to engage with your brand.