tech savy | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

esd and associates is San Antonio's leading digital creative agency, providing a full spectrum of web design, graphic design, advertising and public relations services, including print and video production, Internet advertising, mobile web development, search engine optimization (seo), social media, social marketing, corporate presentation, branding and employee communications. With decades of combined experience, our marketing professionals know how to cut through the noise and get your brand noticed.

the evolution of a new generation of consumers

Posted at September 17, 2012 10:52 AM in Agency

Kids these days. While their fashions and musical tastes may continue to bewilder older consumers and marketing managers, their media habits have begun to become our own. Mobile use for more “mature” audiences has been on the rise. The number of Gen X-er profiles on Facebook now nearly matches those of Gen Y-ers, and all things considered, Baby Boomers aren’t too far behind. Interactive marketing is no longer just for the young. Cross-generational digital involvement is recreating the very fabric of the typical consumer. Gen C or Generation Connected has arrived, and many 35 plus-ers are a part of it.