Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Take control of technology by looking to the past

As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology

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the dos and don’ts of blogging

There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging

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can you spot a social media expert?

Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?

maximize your productivity

Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline

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pimp your web usability – part I

When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website

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got klout?

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not

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the twitter echo

To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But

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take your web presence from the minors to the big league

Business’ websites have evolved beyond marketing afterthoughts. They have become your business’ storefront, its receptionist, its customer service department and its sales team. When it comes to the perception you relay to customers about your business, consider tapping a professional

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Keeping the color true

There’s an art to managing color theory, but making colors come out right on paper or the web is more of a science. The creative team recently found an interesting article in Smashing Magazine with 10 pre-press tips for using

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esd newsletter

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esd & associates 11/14/18
We are so proud to have been present today at the Generations Federal Credit Union (GFCU) Annual Turkey Express! Every year, GFCU provides turkeys to the selfless men and women at San Antonio Fire Departments citywide to thank them for the service and sacrifice of spending this holiday keeping us safe.
esd & associates 11/13/18
Here’s an example of how a refresh of your social media can have a big impact. Interested in social media services? Let’s talk!
esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!
esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?