Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the next great thing or trying...

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Today’s consumers and Internet users are on the move. They obtain their information via the various mobile devices that dominate the market. In fact, the International Data Corporation predicts that the number of mobile Internet users will surpass the number of wire line users by 2015. In 2010 alone, there were 2 million mobile Internet users. As a company, it is important to be where your target audience is – mobilized.
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Ugly, disorganized websites scare prospects more than The Shining scares thirteen year olds. Lead prospects to a poorly organized and unattractive website and you usher them out your business’ door. Inefficient, unattractive websites simply do not deliver a professional brand persona. They imply a lack of attention to detail, the customer experience and intent to follow through. Your customers' thoughts when they see this? If you can’t at least make YOUR company look professional online, how could you adequately serve my needs as a customer?
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The Internet is vast. One could hardly say that this open, free-flowing network has limited territory, however, what the Internet offers in space, competitors, networkers, and informers occupy with keywords, blogs, and opposing websites. Creating and purchasing a good URL or online address for your company’s website is one of the most important decisions you will make in creating your online identity. A lot of the hot online real estate has already been taken, but there are still plenty of URL possibilities out there waiting for a claim. Think carefully about your business and even if you’re not 100% ready to begin developing a website yet, begin creating and purchasing possible web addresses for your new site now – before all the good ones are gone.
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As more and more companies realize the necessity of interactive marketing integration, more and more web development and SEO firms crop up across the U.S. But not all web development shops are created equal. Some offer basic web templates, proprietary site development (in other words, websites created for the client, but owned by the developer), SEO-only assistance or SEM-only services. Interactive marketing is a big world and it encompasses many inbound and outbound strategies – or at least it should to stand the best chance of creating an impact and harvesting results.
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