Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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All Digital Media Starts With User-Centered Design

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and

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Design Trends Emerge, Helping Websites Evolve with Customers

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the

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Institute for Women’s Health Los Luchadores 5K website honored

Los Luchadores 5K joins other great sites across the web, including established brands like Newsweek, The Rolling Stones, Intel UK, Michaels, Medicare, Jamie Oliver, the Discovery Channel and more.

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from web to mobile

Today’s consumers and Internet users are on the move. They obtain their information via the various mobile devices that dominate the market. In fact, the International Data Corporation predicts that the number of mobile Internet users will surpass the number of

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does your website need rehab?

Ugly, disorganized websites scare prospects more than The Shining scares thirteen year olds. Lead prospects to a poorly organized and unattractive website and you usher them out your business’ door. Inefficient, unattractive websites simply do not deliver a professional brand

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make your website’s content count

Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website

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get ‘em in through the inbox

Great customer relationship management (CRM) can help make your business an enduring one. Your customers are the lifeblood of your business, but the competition for their loyalty is fierce. Stay in touch with your customer base via strategically planned emails

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pimp your web usability – part I

When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website

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the app invasion

You wake up, check your email on your iPhone—there’s one app. Browse Facebook, Twitter, The Wall Street Journal all on your iPad—that makes four apps used before you even go to work. Sure, you’re on the Internet, but you’re not

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into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

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qr codes – giving the hyperlink a facelift

From the coffee shop on the corner to the park’s pondside benches; we can all connect to some sort of Internet capable, wireless web matrix. Whether on our laptops or on our phones, we constantly have access to the web

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short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly

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the twitter echo

To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But

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how may I help you?

Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the

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esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.