Website features continue to evolve with the need for more functionality. Plugins are useful software add-ons for your website to optimize performance and enhance the user experience. However, with a plethora of options, you might find yourself wondering what’s best for your website and consumers. When...

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The Internet is vast. One could hardly say that this open, free-flowing network has limited territory, however, what the Internet offers in space, competitors, networkers, and informers occupy with keywords, blogs, and opposing websites. Creating and purchasing a good URL or online address for your company’s website is one of the most important decisions you will make in creating your online identity. A lot of the hot online real estate has already been taken, but there are still plenty of URL possibilities out there waiting for a claim. Think carefully about your business and even if you’re not 100% ready to begin developing a website yet, begin creating and purchasing possible web addresses for your new site now – before all the good ones are gone.
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Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy – on how useful their information is to the public for the services each site purports to provide. Search Engine Optimization (SEO) allows marketers to help businesses gain traction on online search pages, reaching hirer rankings through a number of content and technical strategies. However, search engines are now questioning the validity of their current querying qualifiers and are slowly shifting the weight off of typical SEO tactics and onto social media-reliant rankers.
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